20 Great Ways Social Media Can Help Your Football Club

John McGrann

If you are involved with a football club at any level you may be wondering how social media can help your club.
 
We have thought of a few ways and hope you and your club gain some real benefits.

• Grow Your Brand – there are over 800 million users on Facebook, Twitter and LinkedIn and many of them are footy fans!
• Free mini website – yes having a Facebook page is like having a free mini website! The standard functionality and Facebook applications can deliver much of what you get from a website and it’s free!
• Target sponsors – keep your social media points interesting and go find new sponsors. LinkedIn hosts many potential sponsors in your area or globally.
• Sell your merchandise – yes either on your Facebook page or via a link to your website!    
• Promote your match day offers – use Facebook as the hub and Twitter to target prospects in your area!
• Target talent – it’s a global world now so get the feelers out for new football talent! Get fans to upload video of potential talent!
• Target corporate fans – their CEOs etc. are all on LinkedIn! Go connect with them and build relationships!
• Join targeted LinkedIn groups and share best practises, knowledge and ideas about the football industry!
• Leverage your current fanbase and make sure your great content goes viral!
• Bring your club to life online! Engage your fans and followers!
• Connect with local businesses on Facebook and Twitter! Promote each other!
• Great content - post your fixtures, statistics and events!
• Great content – share all your latest news first on your Facebook page and Twitter!
• Great content – share great stories about your club! Share its history too!
• Great content – feature players, staff and fans! Get them on video too!
• Great content – ask questions and ask for help! Your fans will be happy to help!
• Great content – be a Thought Leader in your industry and raise your club profile! Get blogging!
• Great content – host quizzes and competitions
• Great content - Host discussions on forums – create real emotional attachment to your club!
• Great content – video the football action and match interviews of your club and load to YouTube! Then Share it on Facebook and Twitter!

We love the Beautiful Game so please join us on Facebook at:

Football Crazy World and Drive Social Media  

   

     

We would love to hear your suggestions and ideas so feel free to comment!

  Cheers!

  John McGrann

  CEO Drive Social Media

The Beautiful Game

John McGrann

The Beautiful Game – a phrase often associated with football. That’s real football, as played in every nation on earth. A game that inspires loyalty, fraternity, great emotions, passion…. This great passion is evidenced in great stadiums in great cities globally; and on local parks on most days in their vicinity. The Beautiful Game has given us great players, great teams and managers; great games; great stories and most of all great fans.

I was amazed when I checked out Wikipedia for The Beautiful Game:

Football commentator Stuart Hall is the only individual to have claimed to have
created "The Beautiful Game". In his youth, Hall admired Peter Doherty when he went to see Manchester City play at Maine Road and used the term "The Beautiful Game" to describe Doherty's style when playing. Consequently, he used the term "The Beautiful Game" in his commentary career later on in life which popularised the phrase.

As an 11 year old I attended a massive football trial in Maghull, near Liverpool. The best player would get to spend the summer as a guest of Preston North End - training and just being around a professional club full time. I was fortunate to win the competition and was looked after by Stuart Baxter, reserve team centre half and his lovely landlady. It was a memorable 6 weeks and it soon came to an end, as do all good things, when my Dad came to collect me from the training ground.

Peter Doherty

He asked me if everything was OK and I replied “Fantastic Dad! The only thing is that the older man over there has worked me so hard the last few days I’m knackered. He is so enthusiastic it’s unbelievable. I wonder who he is Dad?” I asked. The man was a regular looking guy but unlike everyone else he was dressed in jacket and tie…on the training pitch.

My Dad, Paddy smiled. “That man son is one of the greatest players I ever saw…that man is Peter Doherty, a legend and a gentleman.”

And very passionate about The Beautiful Game...


John McGrann
Football Crazy World